objectifying women

Advertising Companies will always be objectifying women

When it comes to advertising, anything that can create buzz is and will always be used !!! I know because i happen to run an advertising company with it’s Buzz creating and PR sections.

So that would seam weird for people in the industry, to hear that an Ad agency -none the less- is waging war against objectifying women in ads … But from the basic principle of PR, you would immediately understand that the campaign goal is to hijack feminists agenda, for indirect self promotion.

here’s the video by the agency:
They basically searched on the internet for ads objectifying women throughout the world …

I am not saying it is ok, to show women in every ad, but it seams that the image of sexy women is way more effective to attract the attention of MEN, and that’s why agencies have been using the image of women since ever, also that’s why they hire more female receptionists, and why modeling agencies hire mostly female models  …

Reality is, humans operate on basic instincts, especially when in automated mode, breeding, hunger and fear are huge factors in our decision making, even-though most of us don’t even realize that. Read the emotional role in advertising.

That’s why Sex sells when it comes to advertising, and when it comes to business and capital, what works is often reproduced and considered a rule of success.

It’s true that in some cases the agencies are rude and highly unprofessional, for example this agency in Singapore that made this Burger King ad , got probably a lot of negative press. But they say all press is good press.

bk_blow_ad

But then again, the views are what interest the agencies and the customer, so you could see why Car’s Jr Superbowl Ad featured a naked woman, well because if it didn’t they would have to work 30-40 times harder to make the ad get the same attention and viewership, and that’s 30 time the budget of the ad …

Objectifying women, is not going anytime soon, simply because it is effective in selling stuff to men! But then again, the only way that would happen is if you go to live in Saudi Arabia or other religiously strict countries, were laws forbid this type of ads, or if laws are passed to block the use, but that would be a challenge to the freedom of speech.

-On a side note, as a man, i am sorry, but we men, are too rough, except for flagrant mistakes like the Burger King ad above, most of us see nothing wrong in featuring a sexy woman in an ad –

 

What career should your kids choose?

I came across the below data, made available by the US census bureau,
In general it shows that Asian households income is way superior to the average,
there’s of course the factor that people of Asian origin are recent immigrant compared to the people of European or African origin,  and thus they are either themselves, or descendants of people, that worked hard or were well off to be able to come to this far country, so by definition they belong to a higher social class than the average American …

“Indian Americans continuously outpace every ethnic group socioeconomically to reach the summit of the U.S. Census charts. Indian Americans, along with other Asian Americans, have attained the highest educational levels of all ethnic groups in the U.S. 71% of all Indians have a bachelor’s or higher degree (compared to 28% nationally and 44% average for all Asian American groups). Almost 40% of all Indians in the United States have a master’s, doctorate, or other professional degree, which is five times the national average. Thomas Friedman, in his recent book, The World is Flat, explains this trend in terms of brain drain, whereby the best and brightest elements in India emigrate to the U.S. in order to seek better financial opportunities.[40] Indians form second largest groups of physicians (3.9%) after non-Hispanic whites as of 1990 survey, and very likely much more like 10% in 2015.”

incomein the us
But then, i realized an important factor, which is education, but not simply education but specific type of education, that is known to be in demand and to bring a descent living. Like for example physicians. A study by NCBI shows that some races are more likely to work in less favorable regions – aka making less money, hence some people do it as vocation by some do it for the money.

The idea is simple, some jobs make more money, and in some cultures they push kids to go after these jobs, especially when you are in a foreign country, where there’s a shortage.

For example, when i was a small kid, like many others the choice of future careers were: fireman, policeman, teacher, doctor, lawyer, engineer … but as i grew my society and parents had some kind of invisible pressure that pushes kids towards mainly 3 fields: lawyers, doctors and engineers …. then of course people end up doing different things when they grow up, but still many become lawyers, doctors and engineers, so in my small country we had too much of all 3 of those…

In Europe i sensed a different approach, i noticed that parents just want their kids to be happy, do whatever they want in life and be happy -be an artist, musician, teacher, …-.
The difference is mainly due to the fact that in developing countries you will need to find a good job that can feed you for now and for when you grow old and retire, as often retirements plans are not a good insurance for old age …. In developed countries it’s not the case, in developed countries it’s better to have minimum responsibilities and be able to enjoy life when you are still young and able to.

So eventually it comes down to that, whether you want financial stability or happiness for your kids, sometimes both are possible, but with employment there is always the financial risk of losing the job, or company going bankrupt…

 

explainer video for startups

1 minute explainer video for Startups and apps

I have worked with startups a lot, and the one mistake i see repeated, over and over and over, is the lack of visitor education – or explaining to visitor, in other words the lack of an explainer video!

explainer video for startups

The majority of big startups, or startups in incubators, have a marketing manager smart enough to know the importance of such videos and thus use them at the home page, or landing ads pages … But small startups have somehow a blind spot concerning marketing – maybe it’s better to outsource their marketing -, they build these great startups and yet can not figure out the most basic marketing necessity!
The necessity to explain to your visitor/ clients in simple terms the features and use of your service or app!

This can be done easily with : …..

a 1 minute Explainer video

As i explained not long ago in a linkedin post, this is the #1 mistake most startups are committing!

Some tech companies experienced amazing growth, thanks to the 1-2 min animated videos they put on the homepage, the growth comes from the fact that the visitors convert into users/ clients x times more then when the visitor lands on a page with text and graphics.

Not convinced? Let’s do a test, Check the below explainer video by AnimationVids.com :

And now, try to put yourself in your customer shoes, and try to answer these questions:

  1. Would you prefer to stay on a website 15 to 20 minutes or get the information condensed in a 2 min video?
  2. Would you stay on a random website 20 minutes just to understand what exactly they are offering?
  3. Would you prefer a video of a person verbally explaining an offer, or see a 1 minute explainer video like the one above?

It’s important to keep in mind – the goal is for the user to understand what your product does, as fast as possible. Show your explainer video to a person in your target audience if they can tell you what your product is all about, after watching your video, you’ve scored a home-run!

Now that we have agreed on the necessity of an explainer video, the other questions that you would need to ask your self:
1- What type :  list of different types of explainer videos.
2- What budget you are willing to invest in the video:
article about the cost of explainer video , or explainer video cost estimator

 

 

 

maxresdefault

Why Populations will never know the truth !

Are we alone in the universe, have aliens visited us?
Is there a God? are religions made up brainwashing tools?
Is humanity in danger? will a comet or another spacial phenomena exterminate humanity in the near or far future?

The answers for the above and many critical questions, will never be known by the public and for a simple reason …

When critical information are shared with the public, the current human management system based on made up currency will fall apart!

Money is the way to enslave most humans, it’s the way to make them execute specific jobs and tasks …
I can safely assume that 80% of people do not like their jobs.

In the case of impending doom, do you think these people will waste the last days or years doing the same jobs they hate? or would they prefer to join their loved ones and enjoy the last few days or years they have ?
In this case what would be the side effects of such a liberation from jobs? Currency will have a huge inflation and eventually become worthless…
In other words, if the population know about a planetary catastrophic event, it might lead to the inevitability of such event … because there would no longer be the necessary workforce needed to come up with a solution. Special task force and engineers will be committed, but the material and requested resources might suffer due to a complete implosion of production and transportation system.

for example:
Let’s say in 2 years a series of comets will hit earth, and the information was made public, governments will agree on a specific defense system which will require a huge number of custom made rockets, these rockets to be made will rely on traditional industries like metallurgy &chemical productions … 2 industries in normal cases employ millions of people, but when like all industries they would be crippled in the event of mass resignations, and the production of the defense system would be endangered.
Transportation will be crippled, as people go on mass riots, and governments will be obliged to impose curfew to impose order, and thus any sort of productivity is lost.

Humanity can take on anything, but only when it’s calm.

 

 

 

To do list & year/decade resolution for humanity

It’s the part of the year, when we start preparing our resolutions and our plans to engage the new year …

But what we failed to do is to look at this very productive activity from a wider scope or a global point of view … We the human race have failed in creating a unified 1year, 5 year or 10 year plan to improve the human existence on this planet.

Yes, specific organizations have this sort of multi year plan, but it addresses specific subject and often specific populations. A global plan to the scope of the planet have never been formulated or announced.

So here you go, here’s my modest attempt at it, and hopefully the internet will be helpful in improving it….

Humanity To Do List

Humanity 10 years Resolution

1- Switch to electric cars
2- Switch to renewable energy
3- Minimize the use of paper and reduce wood consumption
4- Start a Global effort to clean the oceans and revitalize the fish populations / impose some bans.
5- Reduce meat consumption by teaching more vegetarian and vegan recipes.
6- Reduce garbage, by reducing packaging, imposing laws to minimal packaging.
7- Ban plastic bags.
8- Centralize all space efforts, and put a tax per on countries according to their GDP
9- Land on Mars & create a Moon base.
10- Unify all armies under the UN commandment. 
11- Ban religious teaching for kids under 16. -this will be controversial-
12- Provide old age retirement centers for old people in poor countries - condition they have 2 kids or less.
13- Impose 1 or 2 child policy on highly reproductive populations : we don't want the future of humanity like in Idiocracy
14- Advance recycling and processing laws and applications.
15- Make all stats available, with no hiding or political correctness.
16- Change prisons into labor camps > Paying back to society literally.
17- Democratize governments, and decision making... this system is outdated.
18- Global connectivity: Something better than Facebook : not time waster.
19- Fast epidemic detection & response.
20- Unified monetary system based on value, not i owe yous.
21- Right for independence > whoever want to be independent let them be!
22- Education system redesigned around future roles in society.

I'm open for your suggestions, i'll add any suggestion below ...







entrepreneursh IQ test

Test : If you have the Entrepreneur Skills & Personality.

Entrepreneur-IQ-testMany people decide to become entrepreneurs without really knowing if entrepreneurship suits them or not.

Not many people are actually made to be entrepreneurs, or at least not good entrepreneurs!

This amazing Entrepreneur IQ test << will help you determine whether you have what it takes or not!

Are you a risk taker? do you handle stress well? can you work long hours? hire and fire when needed …

Taking the quiz is a must for any wannabe entrepreneur, it is also a must for new entrepreneurs to help them understand how they should improve their game.

I have met many times successful entrepreneurs or even serial entrepreneurs that do not even qualify, so obviously this quiz is not an absolute test, but it is a relative one, to help see if you can be successful without relying much on luck.

 

mobile and friends

Fighting Addiction : We are all Addicts !

When we hear the word addict, we imagine someone who have a drug or alcohol abuse problem, drug abuse and alcohol abuse are two destructive behaviors, that are easy to detect and identify, and most importantly, they are easy to distant ourselves from …

In our modern society, advertising succeed in brainwashing us, leading us to become addicted to many substances -nicotine, caffeine, etc – and behaviors that we naturally wouldn’t have.

Reality of the matter, most of us are addicts!

Addiction, goes way beyond, drug and alcohol abuse, addiction is the behavior of requiring something without moderation, addiction is the behavior of wasting time and energy, extensively pursuing something or experiences, that are not of any real importance to our existence.

In many cases these addictions are outright harmful:
Alcohol Addiction: Many do not even realize they have this addiction, especially when amount of alcohol/ day is low.
Drug Addiction: Whether it’s Street drugs or Prescription drugs, it’s one of the most difficult to escape from.
Nicotine Addiction: This substance addiction is harmful to you and your close ones, most addicts take it lightly.
Gambling Addiction: This behavioral addiction is probably the most financially ruining of them all, remember the house always wins!

For the majority of us, the above cases does not apply, thus we pretend that we do not have any addiction problem. This is wrong, because there are a big list of less harmful behavioral and substance addictions, that i’m sure you can identify at least one, within your behavior. Below i’m listing those behaviors:

“Less harmful” perceived, Addictions:
Video Games: Have you spend hours playing a game? Sometimes till 3 or 4 am, till your eyes start burning and you absolutely can not stay awake any longer? Do you lose track of days, and wake up and sleep thinking of your video game? Does this situation happen often? You have Video Games addiction, sometimes this only happen when you enjoy playing a new game, and can’t stop till you finish all the levels, and this problem reappears every-time you start an interesting new game.
Internet: A general term, that usually mean wasting your time reading news, watching cat pictures, videos, participating in forums and online communities, in an excessive way. The internet is an amazing tool to research subjects and acquire new information, but it’s also a huge waste of time and productivity! According to former Carly Fiorina, HP former CEO, and current presidential candidate ,85-95% Of What We Do Online Is Superficial And Useless.
Facebook: Even-though it’s an internet site, i am setting a new category for facebook, as with no doubt, Facebook is entirely useless, and the biggest productivity and time wasting tool of this decade! At one time, Facebook would have been considered as a promotion tool, but even that have been scraped when the company killed page reach to sell more ads and make more money! Nowadays Facebook is the favorite time wasting activity the human population engages in, it has absolutely no educational value, and is redefining the way people socially interact with one another!
Sugar: The biggest not so secret secret, is that most of us are addicted to sugar, where to start … fruit juice, colas: Pepsi, Coca Cola, ice cream …, even fast food is full of sugar, we have made our body so addicted to sugar, that stopping sugar all together or drastically cutting the sugar consumption lead to sugar withdrawal symptoms –Anger, Anxiety, Depression, Dizziness, Fatigue, Flu-like reaction, Insomnia, Shakes, …-, the same way stopping drug addiction leads to withdrawal symptoms!

Food: Food addiction is, being addicted to junk food, sugary product aside, this cover a lot of none healthy food, like chips, fast food, etc … You know this is not healthy but still can’t stop.
Porn: Watching porn and porn related behavior, are addictive, furthermore they influence the future and current intimate relations by involuntarily comparing scripted movies to actual sex life, which in many cases lead to a dissatisfaction and relationship problems, a lot of studies suggest that pornography is simply bad for your brain!
Watching movies & series: This addiction is often ignored, and not taken in consideration usually when listing addictions, but addiction to movies and series is very common, how many of us wait for our favorite series from one week to the other, how many of us are able to just decide to stop watching their favorite series just because? Movies and Series addiction is much more common and destructive than you might think … It is a big waste of time, and have a negative influence on our social and family behavior. With the advent of on demand online movies/series platforms, like Netflix & co, a new behavior of successively watching several episodes or even seasons, have developed among users of these services, this behavior called “binge watching”. According to researchers, binge watching your favorite shows online can cause feelings of loneliness and depression.
Caffeine: You need a coffee or two each day to stay awake and focused? Guess what, you are addicted to Caffeine! Although caffeine is one of the safest substances to enhance your performance, it can lead to long term dependency.
Mobile: You are playing with your mobile a lot, checking Facebook, twitter, playing a game, messaging, instagraming etc … you are most definitely addicted to your mobile device! Needless to say the negative sides of such a behavior!

mobile and friends

“Good” Addictions:
There is nothing really called a good addiction, but these types of addictions can have a positive influence, in addition to the negative influence. 
Work: Addiction to work often affect entrepreneurs, and employees in management positions. While it might be seen as a necessity for the professional career, work addiction if not managed properly will have a huge toll on personal health and on family life.
Exercising: Addiction to exercising, is a compulsive behavior, exercising is good, but like anything thing done in an excessive way it have a negative side, the negative side is taking time from other activities, and often developing abnormal muscle size and none attractive looks.
Sex: There is a debate on whether sex addiction is real, but it seams people with hyper-sexual activity disorder, often have underlying problems like: depression, stress, anxiety, shame … This addiction often leads to loneliness and isolation.
Shopping: Shopping addiction is the compulsion to spend money, regardless of need or financial means. This kind of addiction targets mostly women, and may become problematic for individuals with low income.
Reading: Reading is very important to improve your language skills, but the moment it becomes an addiction, pushing you to read any book you can find, then it is just as harmful as any of the other time wasting addictions.

Fighting Addiction

This article took much more time than what i anticipated, i’ll end it with this small paragraph.

Fighting addiction, requires a strong will power, to become successful in fighting addictions, follows the same general rules of becoming successful.

I, myself have been addicted to many of the addictions mentioned above, none of the harmful addictions though, fighting my addictions made me reflect on many things, and i have started writing a small book about succeeding in fighting addictions, which will be announced on my official blog.