Emotional Appeal, is a method of persuasion that’s designed to create an emotional response. They are considered fallacies, or errors in reasoning, because they manipulate emotions.
That means, these persuasion techniques will trick your brain into believing certain things are good for you, by manipulating the emotional part of your brain.
Emotional Appeal in Advertising, have a huge role, the method is used in the majority of televised advertising.
I won’t explain this here, but you can see the article below, which present the main types of appeals , and how they are used:
In short, advertisers have been targeting our emotions for a long time, they create an emotional response toward something, and they wire us in a certain way without even knowing, it’s not something new.
But if you reflect about this fact for a while you realize that the Movies and more specifically TV series can and are probably used in the same way.
Psychological Advertising : Is The NRA behind Zombie golden age ?
And i can’t find a better example than the rise of the Zombie entertainment and a possible association with the NRA.
The mass school shootings in the USA are pushing a lot of people to ask for tougher gun laws, but somehow that is not happening due to opposition.
When the president of the US, feels he is powerless towards changing the gun laws, that means a lot:
Of course there’s the gun lobby, which have a huge role in the political opposition, but there is something else …
Politicians can not go against their constituencies, whenever there is a certain amount of people asking for tougher gun laws, there is another amount of people asking for the opposite …
Many, people feel safer with a gun in the house, but why do people feel safer with a gun?It is most likely because their brains are ironically associating owning a gun with being safe, so how did the brain manage to do this association in a country where there are no armed conflicts???!!!
The answer comes from Hollywood, action filled movies often portrayed people having the ability to defend themselves mainly to the use of a gun.
But with greater opposition to opposition to guns, a stronger influence is required to make those influenced defend more aggressively gun ownership, and to influence those who were neutral in this matter.
The stronger influence, would be by making your brain think that everyone needs guns, and what better way than pump in your brains the unconscious feeling of insecurity of a zombie apocalypse?
This makes you associate a high emotional value for gun ownership, and would help block gun control laws.
This is the ideal advertising method, for huge companies that have enough cash to finance big budget movies and tv series.
Think about it …. could the NRA secretly funding Zombie movies and series?
Zombie movies/series might have something to do with Umpqua Community College shooting, the shooter Christopher Harper-Mercer seams to be a big fan of zombie movies according to an online dating profile.
As you see below, he mentions hobbies: killing zombies, and food: Brains !!!