What is Growth Hacking? define growth hacking!

A buzz word that have been repeated a lot lately and that started to surface beginning 2013, the word is “Growth Hacking” and it’s variations like Growth Hacker , to growth hack etc…

As the Manager/ founder of an advertising company and a pioneer in viral marketing, i was obviously curious…
especially when having worked in advertising for almost 10 years and managing my own firm for close to 8 years.

So i started researching the different strategies used in Growth hacking, and to my surprise the only thing new was the name … I mean these strategies … we have been using since ever, and it’s mainly basic and advanced marketing techniques!

But then again, there’s always a reason behind the use of a name, Growth hacking is not target at selling goods or products, it is simply the techniques used to Grow the user base of a website or mobile application.

Growth hacking include any marketing strategies that can be used to achieve this goal, from guest blogging to advertising through ad networks or even contacting the press!

It is a general term that groups different strategies from SEO optimization to press relations

In short, it’s not a new discipline, it’s simply a categorization of some strategies that can be helpful to grow the userbase of a company.

growth hacking trend

growth hacking trend

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s