A buzz word that have been repeated a lot lately and that started to surface beginning 2013, the word is “Growth Hacking” and it’s variations like Growth Hacker , to growth hack etc…
As the Manager/ founder of an advertising company and a pioneer in viral marketing, i was obviously curious…
especially when having worked in advertising for almost 10 years and managing my own firm for close to 8 years.
So i started researching the different strategies used in Growth hacking, and to my surprise the only thing new was the name … I mean these strategies … we have been using since ever, and it’s mainly basic and advanced marketing techniques!
But then again, there’s always a reason behind the use of a name, Growth hacking is not target at selling goods or products, it is simply the techniques used to Grow the user base of a website or mobile application.
Growth hacking include any marketing strategies that can be used to achieve this goal, from guest blogging to advertising through ad networks or even contacting the press!
In short, it’s not a new discipline, it’s simply a categorization of some strategies that can be helpful to grow the userbase of a company.