Online presence

I was just wondering, to what level do people take their online presence seriously?!
There is no doubt the tech sector is quite invested in the online presence, you can hardly meet any tech related person that does not have a linkedin, facebook, twitter and google plus account!
The question is what is the limit, new services poping up each day, like pinterest, should we get to these seevices too ? And then what ? We need to check all these websites all the time!
Will all these services persist or some will just die like google wave or just become shadows of former selves like myspace!?


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